THE IDENTITIES
As we celebrate our 20th anniversary, there is one essential part of our legacy we couldn’t imagine not honoring.
Our community.
Since the beginning, you’ve worn our fragrances and made them your own. They’ve followed you through everything: falling in and out of love, laughter and longing, movement and stillness, moments both fleeting and unforgettable. To mark this milestone, we’ve created a campaign dedicated to those who transformed our scents into something deeply personal.
At the heart of this initiative are six individuals: we’ve invited them to spend a day with us in the studio, to meet, to connect, to simply be themselves. Each of them expresses a unique sense of self and together, they form a constellation of individuality.
We chose them not only for what they represent but for what they highlight: the intimate and unpredictable relationship between the wearer and their fragrance. A transformative bond that grants access to the innermost parts of yourself, with every spray.
This project is a love letter to our community: ultimately, our fragrances are one-of-a-kind stories that come alive on skin. Stories incarnated by you, the ones who wear them.
YASU & SECRETIONS MAGNIFIQUES
REFINED, LEVEL-HEADED, RADIANT
CYRIELLE & FRUSTRATION
EMPOWERED, PASSIONATED, GENEROUS
ELIOTT & ABOVE THE WAVES
GENTLE, CURIOUS, CREATIVE
MARION & HERMANN A MES COTES ME PARAISSAIT UNE OMBRE
ARTY, INVOLVED, WELCOMING