THE IDENTITIES

 As we celebrate our 20th anniversary, there is one essential part of our legacy we couldn’t imagine not honoring.

Our community.

 

Since the beginning, you’ve worn our fragrances and made them your own. They’ve followed you through everything: falling in and out of love, laughter and longing, movement and stillness, moments both fleeting and unforgettable. To mark this milestone, we’ve created a campaign dedicated to those who transformed our scents into something deeply personal. 

 At the heart of this initiative are six individuals: we’ve invited them to spend a day with us in the studio, to meet, to connect, to simply be themselves. Each of them expresses a unique sense of self and together, they form a constellation of individuality.

We chose them not only for what they represent but for what they highlight: the intimate and unpredictable relationship between the wearer and their fragrance. A transformative bond that grants access to the innermost parts of yourself, with every spray.

This project is a love letter to our community: ultimately, our fragrances are one-of-a-kind stories that come alive on skin. Stories incarnated by you, the ones who wear them.

YASU & SECRETIONS MAGNIFIQUES

REFINED, LEVEL-HEADED, RADIANT

HIS SIGNATURE OUTFIT

A blend of unexpected colors.

HIS FAVORITE OBJECT

A Daruma from Japan, symbol of strength, success and wish fulfillment.

HIS BEDSIDE BOOK

The unbearable lightness of Being by Milan Kundera.

HIS PERFUME SPOT

On the wrists (light tapping not rubbing).

HIS ANTHEM

Simplicity is the main note of true elegance.

CYRIELLE & FRUSTRATION

EMPOWERED, PASSIONATED, GENEROUS

HER SIGNATURE OUTFIT

Jeans, a black leather jacket and a colorful scarf on her hair.

HER FAVORITE OBJECT

An Aurlus Mabele record, found in a thrift store.

HER BEDSIDE BOOK

Hippie by Paulo Coelho.

HER PERFUME SPOT

On her shoulder.

HER ANTHEM

Everything happens for a reason.

ELIOTT & ABOVE THE WAVES

GENTLE, CURIOUS, CREATIVE

HIS SIGNATURE OUTFIT

A comfortable combination: jeans, sweatshirt and sneakers.

HIS FAVORITE OBJECT

"My passport, which followed me across the entire world."

HIS BEDSIDE BOOK

The Atlas of the World.

HIS PERFUME SPOT

On his neck.

HIS ANTHEM

Simplicity is complexity solved.

MARION & HERMANN A MES COTES ME PARAISSAIT UNE OMBRE

ARTY, INVOLVED, WELCOMING

HER SIGNATURE OUTFIT

A green velvet suit, chic and elegant.

HER FAVORITE OBJECT

A historical cobblestone from May 1968.

HER BEDSIDE BOOK

The Young Man by Annie Ernaux.

HER PERFUME SPOT

On her shoulder.

HER ANTHEM

Change everything for nothing to ever change.