Is it a passing fancy, a momentary catching-of-the-eye, a brief encounter, or something else? Will it endure, will it last forever? Does it really matter? This is now, this is how you feel.
It all began about eight years ago, on a cold winter evening, when Roland Mouret and his CEO Mark Langthorne came to the Etat Libre d’Orange offices, just above the boutique at 69 rue des Archives, Paris. They wanted to talk about a perfume with Etienne de Swardt, our creative director.
Roland was a fan. He wore our perfume, and in a British newspaper article entitled “Little Black Book: Roland Mouret,” he wrote about us: “A unique parfum company that produces the best exclusive scents with a twist.”
On that evening, we talked fashion and fragrance and the possibility of creating a perfume for Roland’s brand. And since we were drinking champagne, incredibly brilliant ideas emerged from the discussion. We were all very excited.
But in the days to come, when we were sober and realistic, we all realized that the time wasn’t right. Etat Libre d’Orange had just completed a collaboration for Tom of Finland, and we were about to embark on another with Tilda Swinton. Following his phenomenal success with the Galaxy dress, Roland was creating more iconic dresses that would become equally celebrated: the Moon, Pigalle, Titanium, and many others.
But we never forgot that remarkable evening and the ideas that came out of it. And it seemed inevitable that we would come back together. We had so much in common! For both of us, collaborations were appealing challenges. Roland created collections for the Gap and Banana Republic. Etat Libre d’Orange has worked with the Tom of Finland foundation, with Tilda Swinton on Like This, with Rossy de Palma on Eau de Protection, with Mx Justin Vivian Bond on The Afternoon of a Faun. We collaborated to create Attaquer Le Soleil Marquis de Sade, and teamed up with perfume critic Chandler Burr to develop You or Someone Like You. We both believe in a bold aesthetic, provocation, sensuality. We want our creations to enable clients to define themselves or become someone else. Roland drapes bodies — we drape skin. We use the same words: fusion, structure, magic, eroticism. We both have high profile fans. Roland talks about dressing to undress — and what better way is there to reveal the full power of a fragrance? Not to mention the fact that both our brands are creatively directed by hot, tempestuous Frenchmen.
Etat Libre d’Orange and Roland Mouret. We’re made for each other. Together, we have merged our philosophies, our attitudes and our identities, and created Une Amourette.
— Etat Libre d’Orange
Une Amourette is a no-holds-barred fragrance. It is not for everybody. It’s divisive. It will corrupt the fragrance category with its subversive positioning. It’s a scent that makes and leaves its mark. It is worn first at the pulse point between the thighs. As she moves, walks, crosses her legs…the warmth and friction release an intoxicating burst of fragrance catching the attention of the most primitive sense: smell. Une Amourette transcends gender. It is neither feminine nor masculine but it connects with the innate desire to take control, to be unique… And when two bodies come together, the alchemy of skin on skin and scent on skin is unleashed, and the full power of the fragrance is revealed.
— Roland Mouret
Once I had met Roland Mouret, I began to imagine a very sophisticated and dark perfume, black and red. Patchouli and Indole are the backbones in this woody/animal floral. The head notes are brightly opened with Neroli, while Resinoide Iris, Akigalawood and Resinoide Incense form the foundation of this story.
— Daniela Andrier, parfumer
Top notes: Pink Peppercorn, Cardamom, Neroli Heart notes: Peach, Iris, Patchouli Base notes: Opoponax, Akigalawood®, Vanilla Absolute
« Take me as I am » seems to say this fake Mr Everybody.
An anti-hero never lies about who he is, hence the seeming simplicity of this hedonistic and sun-drenched creation, entirely centred on lavender flower. This hero of everyday life fights very ordinary battles at work, when driving, at home without every taking anything too seriously. His innate modesty is extremely appealing and he knows it. He cultivates his imperfections with wit and with natural unconventional elegance. With his tousled hair and look, this somewhat unexpected superman catches the eye and still cannot believe it — that’s why we adore him.
Top notes: Lavender Heart notes: Cedarwood Base notes: Musk
The skin is soft and warmed, yet in some spots almost transparent. Opalescent lily. Forsaking flirtation and prudery, the beauty reveals her inner self, daring to expose herself as she truly is, superlatively nude. It is the perfect moment. Ripe flesh awaiting to be picked. Undaunted, she casts aside the urge and it is now in complete silence that the fatal attraction operates.
A docile, consenting victim. The beast is actually not far away. He lies in ambush and, as the fine connoisseur he is, anticipates the moment he will take possession of her essence. For him this prey is named desire and he assesses her fully-fledged femininity. The fragrance soars. We are nearly there. It is soon the time when the heart will liquefy and shed its vanilla notes, when leather will melt into a balm and when an unrecognizable anatomy will deliver its precious, sunbathed and uplifting aromas. Blissful pestilence. Believe in the beast, this embrace has the taste of eternity.
How could one do without it?
Top notes: Bergamot, Ginger, Cardamom Heart notes: Ylang ylang, Jasmine, Lily of the valley Base notes: Pink berries, Ambrette absolute, Leather
We’ve given you decadent, we’ve given you outrageous, and now we give you nice.
We pay allegiance to the concept of a modest cologne. Not an ordinary cologne, not a basic cologne. A proper cologne that achieves the perfection of simplicity.
The Cologne of Etat Libre d’Orange is a tender introduction to our sensual collection, a gentle initiation into our subversive world. This is an adaptable cologne that showers your body with a fresh joy. It’s whatever you want it to be, and you make it your own. It’s an easy pleasure, a scent for everyone, to splash on all over and wear everywhere. We offer you a new and different way to experience Etat Libre d’Orange.
Top notes: Lemon, Mandarin, Mint Heart notes: Magnolia, Orange Blossom, Jasmine Base notes: Cedarwood, Patchouli essence Orpur®, Musk
This is the portrait of a lady. She can be seen in the feminine cameo, in the soft, delicate profile, in the dreamy image of an incandescent beauty. What once was shell has been carved in relief by a devoted artisan, to emerge as an idealized woman.
Jewels, too… an emerald, a sapphire, a diamond, what once was a stone is given time and affection by a gemcutter and becomes a brilliant object of beauty. In the raw state, as a stone, as a shell, only the extraordinary eye can see the inherent treasure. With time, affection and devotion, the facets begin to appear, and a gem emerges. She is a jewel, and she dazzles. Like the proverbial woman of virtue, her price is far above rubies or pearls.
Her value is eternal, timeless. Like a precious gem, she transcends ephemeral fashion. Like every rare stone, she is classic, yet original. She is unique, with her own special colour, her own exclusive brilliance. But beyond the glitter, beneath the shimmer and sparkle, there is a secret fire within the gem. Here can be found the richness of spirit, the tender heart. She must have a perfume that reveals herself as a romantic jewel, a fragrance that evokes her worth, her many facets. She requires a scent with notes that come together in unexpected ways, where the fresh bergamot joins the delicate floral ylang ylang, where a sweet tropical coconut can meet the bright earthiness of Clary Sage. Finally, a rich patchouli merges with a creamy benzoin, and she is unforgettable.
Top notes: Bergamot, Ylang Ylang, Citrus Heart notes: Coconut Jungle Essence™, Iris, Lavender Base notes: Benzoin, Cistus, Tonka Bean