In On the Road, Jack Kerouac wrote, “LA is the loneliest and most brutal of American cities.” It’s the city described by Woody Allen’s character in Annie Hall as the city where “the only cultural advantage is being able to make a right turn on a red light.”
But they come, the dreamers, for the sunshine and the possibilities, to this land of opportunity, where hope springs eternal. Whatever they’re searching for — happiness, love, money, fame — the temptations lure them deeper and deeper into this concrete paradise.
Does Los Angeles have a scent? It’s impossible to say. But Chandler Burr knows Los Angeles. And Chandler Burr knows perfume. So we decided to collaborate on a fragrance that an LA woman might wear. And we gave it the name of Chandler’s novel, set in Los Angeles.
And you dreamers, with your dreams — you might flourish, you might wither, but you don’t give up. You keep coming, or you think about coming, and sometimes you stay.
Because someday, someone just might be looking for you, pointing at you, wanting you. Or someone like you.
“A few years ago I wrote a novel called You Or Someone Like You set in Los Angeles. Its central character is a woman, Anne Rosenbaum, who lives in the Hollywood Hills with her husband, Howard, a movie studio executive. Like so many of the homes up the fantastical curves and canyons of the Hills they look down on LA’s Downtown skyscrapers and the concrete ribbon of the 101 freeway, across Mid-Wilshire and Robertson, the glass towers of Century City, and, on clear days, over the 405 to Santa Monica and the placid, blue Pacific. And always the palm trees, imported and planted in LA in the early 20th century, ‘just as I am an import,’ Anne observes, ‘now indigenous.’ Anne is English, born in Hammersmith, London.
“As many have observed, Los Angeles is not a city. It is a state of mind. A strange amalgam of places and languages. Los Angeles is rivers of cement highways and infinite strips of asphalt, traffic, and despite or because of it all one of the most breathtakingly beautiful places on earth, a natural beauty made by nature and molded by people, cobalt sky and the greens and tans of the desert parks, ocean fog, the white and delicate pale yellow jasmine and honeysuckle flowers that grow up parking signs reading ‘Permit Parking Only Violators Will Be Towed.’
“This scent is very specific. When Etienne de Swardt approached me about creative directing a fragrance whose name would be the title of my novel, I told my perfumer, Caroline Sabas, that we were creating the fragrance Anne would wear. She is also very specific. Coolly crisply English, covered in but untouched by the silver, materialistic movie industry, literary, somewhat removed.
“You Or Someone Like You is not the ‘scent of LA’ or ‘the smell of the Hollywood Hills captured.’ It is not one of those olfactory synecdoches. It is, on the other hand, stylistically and in its technical construction what a Los Angeles woman would wear in my view. Caroline and I discussed this at each step during the creation process. It is contemporary, 21st century. It is LA, whatever that means, though in part it means the norms a scent would follow in a meeting at one of the agencies near Wilshire, at a studio, at a lunch in Bel Air or dinner off Beverly Drive. (The raw materials are completely irrelevant. The work is the work. If you need to know what it’s made of, don’t wear it; You is not for you.)
“My fictional Anne wears it; so presumably do thousands of other women. It represents her only in the way all such choices represent us. What it will be to you is for you to decide, obviously.”
— Chandler Burr
You or Someone Like You is a welcoming fragrance: neither off-putting nor strange. It is a contemporary creation built around timeless materials.
It embodies the women of LA — someone like Anne Rosenbaum: cool and crisp; once foreign but now indigenous; very exposed to Hollywood’s silver screen dreams yet untouched by its materialistic machinery. Anne finds comfort in literature, and the garden of her home, which nestles in the hills overlooking downtown LA.
The scent represents her only in the way all such choices represent us. It can be concrete, like a beautiful green rose. Yet, it can be abstract, just like an Erik Satie composition for it is a puzzle so mysterious that it is difficult to unravel.
The perfume invigorates the senses with its fresh, inviting appeal. One feels good wearing it.
We pay allegiance to the concept of a modest cologne. Not an ordinary cologne, not a basic cologne. A proper cologne that achieves the perfection of simplicity.
The Cologne of Etat Libre d’Orange is a tender introduction to our sensual collection, a gentle initiation into our subversive world. This is an adaptable cologne that showers your body with a fresh joy. It’s whatever you want it to be, and you make it your own. It’s an easy pleasure, a scent for everyone, to splash on all over and wear everywhere. We offer you a new and different way to experience Etat Libre d’Orange.
Fils de dieu is an emotional fragrance, a scent that requires a sympathetic connection between the server and the served, the giver and the taker, and the willingness to exchange roles.
With the refreshing zest of lime and ginger, spiced with cardamon and coriander, soothed with shiso and rice, infused with the tropical warmth of the coconut, this is a scent that supports the escape from conformity and eases the way to freedom from convention.
The flame is a moment in the wind, but even when it’s gone, there is the memory. It is ancient, beautiful, everywhere and always, even marble hearts will still burn in the remembrance of love, promises and lies.
Live, Love, Feel. Like a swarm of firebirds that carry you home.
Vegetable based wax Weight: 185 gr Burn Time: 45 hours
In classical mythologies, there were the demigods, the offspring of a god and a human, or a mortal who was raised to divine status. An ancient Greek poet used the word demigod as a synonym for hero. They demonstrated strength and power, a willingness to face challenges and confront danger.
In the New World, there were the explorers, who discovered unknown lands. They were heroes too, battling forces of nature to find new territories. And throughout history — scientists, artists, composers, entertainers — all heroes in their own way.
New heroes are born every day. There is an element, or an event, or a circumstance, or maybe just a quirk in their personalities that changes them, empowers them, enables them to transcend the ordinary. They believe in something different, something better. They want to change the rules, break the rules, alter the status quo, in whatever grand or small way they find meaningful. They are on a journey, and maybe it’s the effort alone that makes them remarkable.
For some, their efforts bring fame and glory. Many others remain unknown. But they cannot — they should not — be ignored. These are our people — the remarkable citizens of Etat Libre d’Orange, the Orange Free State. The “un” people — uncompromising, unexpected, unconventional, unpredictable. We salute them, we honor them, by offering the extraordinary fragrance they deserve.