Legend has it that an apple from a tree fell on Newton’s head – and thus, the theory of universal gravitation was born. But then let’s imagine a different scene – Newton, asleep under a rose bush. And instead of an apple, a flower falls, an enormous rose, a fully scented, fleshy rose. Would he have felt it? Would he have plunged his face into the heart of the flower? And what would this mean for his theory?
This scent: A chypre! And a very precise and clear-cut formula, like something that falls on you, sudden and direct. And never leaves you. A trail of scent that holds on. Akigalawood and patchouli for a honeyed rose.
Newton, excuse us! Your Crucial Experience showed us that colors are not characteristics of objects but properties of light. We now know, thanks to you, that white light is a mixture of rays with the nuances of the rainbow. You also showed us that just because an object IS red does not mean that we see it as red. If it appears red to our visual perception, this is because, when illuminated with a white light source (for example, sunlight), its surface absorbs all the colored light rays that compose it, EXCEPT the reds.
So forgive us for taking inspiration from your Experimentum Crucis! You have been the inspiration and the source of criticism for so many. And as your theory has changed our vision of the world, we have tried to create a fragrance that will change the world.
For twelve years, Etat Libre d’Orange has been celebrating enlightenment through an awareness of beauty, goodness, sensitivity and intelligence. Our house has welcomed humankindin all its forms, as long as they try to contribute toThe Perspective– the Renaissance concept of three dimensions in art which allowed for more realistic and profound depictions. And this perspective can be interpreted to extend beyond paintings.
Five hundred years ago, merchants confronted the two established orders :the Red (priests) and the Black (soldiers). They created a third path, cleansed of dictates, for the proliferation of the arts – and perfume. Etat Libre d’Orange honors the sons and daughters of the Renaissance by offering a trail of insight and alliance for their skin.
Think of Lucifer – from the Latin roots, lux (light) and ferre (to hold) – the shining one, light-bearing, like Venus when appearing as the morning star. Half a millennium to wear on the skin, and in its wake the majestic memory of the rose, the power of spices and the sense of something precious. The story of mankind delivered to you in a perfume.
An anti-hero never lies about who he is, hence the seeming simplicity of this hedonistic and sun-drenched creation, entirely centred on lavender flower. This hero of everyday life fights very ordinary battles at work, when driving, at home without every taking anything too seriously. His innate modesty is extremely appealing and he knows it. He cultivates his imperfections with wit and with natural unconventional elegance. With his tousled hair and look, this somewhat unexpected superman catches the eye and still cannot believe it — that’s why we adore him.
He took on many roles: writer, revolutionary, philosopher, libertine. He disdained the social norms and he demanded unrestrained freedom. He questioned every assumption about love, beauty, even violence, and he ignored the taboos. He wanted to attack the sun and ignite the world, liberate us from our preconceptions, break down the barriers which keep us from accepting our own desires. We identify with him, because we try to do the same. Which is why Etat Libre d’Orange has chosen to celebrate a man who celebrated extremes. We have invited the Marquis de Sade to join our family of outrageous perfumes. He has accepted with pleasure . . . and maybe a little pain.
Etat Libre d’Orange and the Marquis de Sade. It’s a marriage made in heaven, or possibly in hell. Either way, it works. Together, we launch an assault on the sun.
To read Sade is to take a risk — one is suddenly forced to face one’s self, exposed. It’s a wonderful risk to take if you want to plunge yourself into the heart and the body of humanity. Because Sade liberates. He pushes us to imagine and to desire, far beyond the boundaries which saturate our perspective.
“How many times, dear God, have I not longed to be able to attack the sun, snatch it out of the sky, create a general darkness, or use that star to ignite the world.” As a creator of perfume, how could I open my perspective, imagine beyond my limitations? A very personal question. The cistus! One of my paradoxes. One of my gray areas.
I have always recoiled from the cistus, I’ve avoided it or hidden it under thick layers of vanilla and amber as a way of escaping it. This is why I have made myself confront a radical formula: the cistus, exposed, and in all its states. My dear Marquis: here’s to your suns, to our volcanoes!
— Quentin Bisch, perfumer
From the depths of his prisons, Sade constantly reminded his contemporaries — and all men — of his injunction to go beyond compromise, to overcome conformity, and to always put freedom rst. To be yourself, without suffering the judgment of others; to be yourself and to live as you want to live… “All human happiness is in the imagination,” Sade reminds us. Sade was the freest man who ever lived. Sade is desire and passion, strength and tenderness, provocation and sensuality. His scent is the same: in nitely volcanic. Like his perfume, Sade cannot be banished, reduced to silence, made to disappear. He is there, always there: unforgettable. This is an eternal fragrance that endures just as his thought endures, beyond time.
Some battles are worth a few strikes below the belt. Secretly, he tirelessly weaves his web of seduction - and his victims get caught with delight. Friends, lovers, whoever... one only betrays a loved one. True to himself and to his own desires, the traitor is cunning and crafty but at least he does not lie to himself. Like Lucifer with the face of an angel, he makes a virtue of cupidity and knows all its rules inside and out. He who kisses him is damned and yet asks for more. History is full of divine traitors who are looked on as heroes : who would be Cain without Abel, Cesar without Brutus, Cinna without Augustus, Samson without Dalila, Remus without Romulus ? This perfume is a tribute to all the Judas of this world. The price to pay ? 30 denarius.