By virtue of my mother, I am the son of a forgotten coast, far away in New Caledonia. At the mouth of the Ngoye live the Borindi, who have known since the twilight of the gods the great principle of harmony with Mother Nature: to take from her no more than is necessary while preserving for tomorrow. They understand the future of mankind, and in the shade of the niaouli tree and jacarandas in bloom, they guide our first steps into this new direction for Etat Libre d’Orange.
In the early years of this new millennium, when my children were young and I was a hopeful thirty-year-old, I took them to see an animated film called Titan AE. I learned by heart the introduction, which went something like this:
“Once in a while, man unlocks a secret so profound that it can change the universe: fire, electricity, atom splitting. At the dawn of the 21st century, we invented the Titan program . . . ”
There is a jumble of romantic and titanic science fiction poetry that emerges from the slow, sure, and inevitable rocking of wastewaters in the industrial cycle. We want to make this perfume a messenger, in service not only to the survival of the species which results from seduction, but above all in service to the planet where our own miasmas must reflect beauty.
We believe that a new post-religious “jihad” is approaching, coming from an often disillusioned and polluting West, and echoing a new animistic era. Those who have committed crimes against the environment are repenting, and democracies are acknowledging nature as the sacred focal point, meant to be shared. The beliefs of the primitive and ancient tribes are back, and demand our full allegiance. This perfume will carry a universal message: that which is dirty must reflect the beautiful, “…and wash me clean of the bluish wine stains and the splashes of vomit, Carrying away both rudder and anchor.” (Arthur Rimbaud, The Drunken Boat.)
Les Fleurs du Déchet represents a passage to the adulthood of Sécrétions Magnifiques. It is a counter-revolution for Etat Libre d’Orange, still noisy and disruptive, but ultimately functional.
Givaudan, Ogilvy and Etat Libre d’Orange have created a three-fold company in the service of Mother Nature, to offer her a bouquet of forgiveness and let everyone know – loudly and quickly – that soon it will be too late.
Dear world: Do not throw anything away because at the bottom of our trash lies the fermented distillation of great love. The garbage trucks hold flowers that can still bleed, the peels and rinds that can still give. The noxious exhalations have honey notes that can merge with the earth. And there are so many floating concretions, the trash that is thrown into the sea, and the natural waste, the ambergris, mystical symbols, the attitudes of primitive tribes – these must now be reprocessed.
To paraphrase and distort Alan Paton: Cry, my beloved planet, for the unborn child; let him not love the earth too deeply, for it is slipping away.
So before it’s too late, let us (s)pray to the god of waste, our dear lord of leftovers.
End of sermon. This is a messianic fragrance (in natural spray, of course.)
— Etienne de Swardt
Top notes: Apple Essence upcycling, Bitter Orange upcycling, Green Tangerine upcycling Heart notes: Rose Absolute upcycling, Iso E Super upcycling, Gariguette Strawberry upcycling Base notes: Cedarwood Atlas upcycling, Sandalore upcycling, Akigalawood upcycling
« Take me as I am » seems to say this fake Mr Everybody.
An anti-hero never lies about who he is, hence the seeming simplicity of this hedonistic and sun-drenched creation, entirely centred on lavender flower. This hero of everyday life fights very ordinary battles at work, when driving, at home without every taking anything too seriously. His innate modesty is extremely appealing and he knows it. He cultivates his imperfections with wit and with natural unconventional elegance. With his tousled hair and look, this somewhat unexpected superman catches the eye and still cannot believe it — that’s why we adore him.
Top notes: Lavender Heart notes: Cedarwood Base notes: Musk
The skin is soft and warmed, yet in some spots almost transparent. Opalescent lily. Forsaking flirtation and prudery, the beauty reveals her inner self, daring to expose herself as she truly is, superlatively nude. It is the perfect moment. Ripe flesh awaiting to be picked. Undaunted, she casts aside the urge and it is now in complete silence that the fatal attraction operates.
A docile, consenting victim. The beast is actually not far away. He lies in ambush and, as the fine connoisseur he is, anticipates the moment he will take possession of her essence. For him this prey is named desire and he assesses her fully-fledged femininity. The fragrance soars. We are nearly there. It is soon the time when the heart will liquefy and shed its vanilla notes, when leather will melt into a balm and when an unrecognizable anatomy will deliver its precious, sunbathed and uplifting aromas. Blissful pestilence. Believe in the beast, this embrace has the taste of eternity.
How could one do without it?
Top notes: Bergamot, Ginger, Cardamom Heart notes: Ylang ylang, Jasmine, Lily of the valley Base notes: Pink berries, Ambrette absolute, Leather
We’ve given you decadent, we’ve given you outrageous, and now we give you nice.
We pay allegiance to the concept of a modest cologne. Not an ordinary cologne, not a basic cologne. A proper cologne that achieves the perfection of simplicity.
The Cologne of Etat Libre d’Orange is a tender introduction to our sensual collection, a gentle initiation into our subversive world. This is an adaptable cologne that showers your body with a fresh joy. It’s whatever you want it to be, and you make it your own. It’s an easy pleasure, a scent for everyone, to splash on all over and wear everywhere. We offer you a new and different way to experience Etat Libre d’Orange.
Top notes: Lemon, Mandarin, Mint Heart notes: Magnolia, Orange Blossom, Jasmine Base notes: Cedarwood, Patchouli essence Orpur®, Musk
This is the portrait of a lady. She can be seen in the feminine cameo, in the soft, delicate profile, in the dreamy image of an incandescent beauty. What once was shell has been carved in relief by a devoted artisan, to emerge as an idealized woman.
Jewels, too… an emerald, a sapphire, a diamond, what once was a stone is given time and affection by a gemcutter and becomes a brilliant object of beauty. In the raw state, as a stone, as a shell, only the extraordinary eye can see the inherent treasure. With time, affection and devotion, the facets begin to appear, and a gem emerges. She is a jewel, and she dazzles. Like the proverbial woman of virtue, her price is far above rubies or pearls.
Her value is eternal, timeless. Like a precious gem, she transcends ephemeral fashion. Like every rare stone, she is classic, yet original. She is unique, with her own special colour, her own exclusive brilliance. But beyond the glitter, beneath the shimmer and sparkle, there is a secret fire within the gem. Here can be found the richness of spirit, the tender heart. She must have a perfume that reveals herself as a romantic jewel, a fragrance that evokes her worth, her many facets. She requires a scent with notes that come together in unexpected ways, where the fresh bergamot joins the delicate floral ylang ylang, where a sweet tropical coconut can meet the bright earthiness of Clary Sage. Finally, a rich patchouli merges with a creamy benzoin, and she is unforgettable.
Top notes: Bergamot, Ylang Ylang, Citrus Heart notes: Coconut Jungle Essence™, Iris, Lavender Base notes: Benzoin, Cistus, Tonka Bean